Paid Social Media Buyer

Afends is a global fashion label born in Byron Bay, shaped by creativity, self-expression and a commitment to conscious design.

Our mission, “Create NOT Destroy,” drives us to challenge the norm, inspire individuality and create with purpose. We believe fashion can be a force for positive change, and we are building a community of people who share our passion for creativity, sustainability and protecting the planet.

Would you like to be a part of the Afends Family? We have an exciting full time opportunity for a Paid Social Media Buyer to join our high performing team in Byron Bay!

THE POSITION

In this role you will be responsible for:

• Collaborating with the Digital Manager to define campaign objectives, target audience, and KPIs, and then develop advertising strategies aligned with business goals and industry trends to ensure effective campaign execution.

• Working with the creative team to create impactful ad content, encompassing images, videos, ad copy, and other assets, while adhering to platform guidelines and optimising for peak performance.

• Effectively initiating and oversee digital ad campaigns on multiple platforms, managing ad sets, targeting, bidding, and budgets, while actively monitoring real-time performance and making adjustments for optimal reach, engagement, and conversions.

• Analysing campaign metrics, offer reports to the marketing team with insights and improvement recommendations, using data to optimise campaigns and meet/exceed KPIs.

• Optimising ad budgets across various campaigns for maximum ROI by monitoring expenditures, adapting budgets when necessary, and reallocating resources to high-performing campaigns

ABOUT YOU

• Analytical mindset with the ability to interpret data and make date-driven decisions

• Strong willingness to learn and grow

• Logical thinking and problem-solving abilities

• Clear communication and teamwork skills

• Interest in digital marketing and advertising

• Ability to handle constructive feedback and adapt

You'll love working with us

We offer a competitive salary, very generous staff discount, and many staff and team events throughout the year.  At Afends, we are constantly evolving, challenging the status quo and provide training and development opportunities along with long-term career stability.

If you have what it takes and would love to be part of our growing team, please click APPLY NOW to submit your application below.