Principal Measurement Scientist

At Tracksuit, we’re building the world’s most loved brand‑tracking platform - simple on the surface, scientifically serious underneath. As we scale globally, the stakes get higher: more brands, more markets, more scrutiny, more ambition. To meet that moment, we’re expanding our Research Governance function and looking for a Principal Measurement Scientist to become the intellectual engine of our measurement system.
This is not a typical “research role”. It’s a Principal Investigator position in the truest academic sense; defining the scientific agenda, designing the programme, and producing the evidence base that underpins how Tracksuit measures brand health.
If you’re an academically trained measurement scientist who loves hard questions, rigorous validation, and the psychology of how humans respond to surveys at scale, this is your playground.
Why this role existsTracksuit’s methodology has grown fast and served us well - but now we’re operating in more markets, under greater partner scrutiny, and with increasingly ambitious product goals. To keep pace, our measurement foundations must be academically defensible, not just commercially convenient.
Your mission: Reviewing and rationalising the rigour of our current tracking, then build the forward looking, multi‑year measurement science programme that answers the hardest questions about how brand tracking should work. You’ll define the investigations, design the tests, partner with Survey Ops and Data Science, interpret the findings, and build the scientific backbone that Marketing Science, Product, and Governance rely on.
You’re not handed a roadmap. You write it.
What you'll doCreate and lead Tracksuit’s measurement science programmeDefine the questions, methods, evidentiary standards, and sequencing across a multi‑year horizon.Audit and challenge existing methodologyAssess every core methodological choice with scientific independence - confirm, refine, or flag for investigation.Design and run academic‑level validation studiesPartner with Survey Operations on Mode 3 test design and execution; partner with Data Science on statistical validation.Own the science of respondent psychologyInvestigate attention, cognitive load, satisficing, recognition effects, order effects, and panel fatigue; and build evidence‑based mitigation strategies.Define and maintain Tracksuit’s metric and methodology frameworksConceptual definitions, incidence rules, measurement standards, and survey design constraints - all documented with academic rigour.Build the Methodology Knowledge BaseCreate Tracksuit’s scientific record: rationale, standards, validation evidence, and decisionsAssess external data sources with scientific independenceEvaluate synthetic modelling inputs and multi‑source data for scientific credibility.Engage with the academic communityBuild a scientific advisory network; maintain relationships with external academics; represent Tracksuit at conferences where relevant
What you'll bringDeep academic training - ideally PhD/Master’s in psychology, statistics, behavioural science, or similar.10+ years in quantitative research or measurement science, ideally in a rigorous empirical environment (Ehrenberg‑Bass or equivalent strongly preferred).Expert in survey methodology, measurement theory, psychometrics, and respondent psychology.Comfortable challenging assumptions and defending evidence‑based positions.Able to produce scientific documentation that could withstand peer review.Collaborative across Survey Ops, Data Science, Product, and Marketing Science - without compromising scientific standards.Commercially aware enough to understand constraints, but scientifically independent enough not to bend to them.
Why TracksuitWe’re a fast‑growing, values‑driven company with a deep belief in brand science. You’ll join a Research Governance team that is reshaping how brand tracking is defined, validated, and communicated - with the autonomy to build a scientific programme from first principles.
You’ll work with curious, kind humans who care deeply about doing things properly. And you’ll have the space to do the kind of rigorous, meaningful measurement science that rarely exists outside academia.
Ready to build the scientific backbone of Tracksuit?We’d love to meet you.
This role can be based in Sydney, Australia or Auckland, New Zealand.