Senior CRM & Lifecycle Specialist

About Driva Driva is an Australian fintech on a mission to deliver a fully automated, seamless financing experience that gets customers their best loan match. We challenge the traditional car finance experience by instantly matching customers with personalised rates from our panel of lenders in one place, so they can compare and choose with confidence.
Our culture thrives on creativity, collaboration, and continuous learning, making Driva an exceptional workplace for those who are passionate about putting innovative finance products in the hands of millions of consumers.
The RoleWe're looking for a Senior CRM & Lifecycle Specialist to join our growing CRM & Lifecycle team. In this role, you’ll play a pivotal role in executing and optimising customer lifecycle campaigns that drive activation, engagement, retention, and re-engagement across our email and SMS channels.
This role is perfect for someone who has strong hands-on CRM experience, thrives on testing and learning, and is excited to help shape how we communicate with customers across their journey with Driva. You’ll collaborate closely with product, growth, data, and design teams to bring our lifecycle strategy to life.
Key ResponsibilitiesOwn end-to-end strategy for specific lifecycle stages translating business goals into actionable initiatives on the CRM roadmap.Execute and optimise email and SMS campaigns across the customer lifecycle, including onboarding, nurture, retention, and reactivation.Build and iterate on automated lifecycle journeys, onboarding flows, newsletters, and triggered comms to drive measurable business outcomes.Leverage customer data and behavioural insights to create segmented, personalised campaigns that resonate, and quantify their impact on retention and conversion.Plan and run A/B and multivariate tests to improve performance across subject lines, creative, copy, and cadence.Monitor and report on CRM campaign performance, providing insights and recommendations to improve results.Work with cross-functional teams including design, data, product, and content to ensure CRM campaigns are aligned with broader business goals and brand tone.Stay up to date with CRM best practices, deliverability standards, and regulatory compliance.Collaborate with cross-functional teams to align CRM initiatives with broader OKR business goals.
Skills and Experience5+ years hands-on CRM and lifecycle marketing experience, with a proven track record owning campaigns end-to-end, not just executing briefs.Proficiency in email service platforms (eg. Customer.io, Braze, Active Campaign).Proven ability to develop and scale lifecycle programs that drive measurable growth and retention.Strong analytical skills, including experience with data visualisation tools (e.g. Domo, Tableau) to build your own dashboards and quantify impact.Experience with HTML and responsive email design.Knowledge of email deliverability best practices and key performance metrics.Familiarity with data visualisation tools (eg. Domo, Tableau).Ability to work autonomously and collaboratively in a fast-paced environment.A customer-obsessed mindset with a passion for experimentation, personalisation, and building meaningful user experiences.Proactive and adaptable, with a willingness to experiment and learn.
BenefitsHybrid Work Model: We’ll support your commute with an allowance to cover travel expenses for in-office days. We’ll also support your at-home work set up so you can thrive in both work environments!Employee Stock Ownership Plan (ESOP): Benefit from our ESOP, offering a stake in the company and aligning with our commitment to employee investment and growthThank You Days: Receive additional days off as a token of appreciation, with the number increasing each year, capped at 5 extra days annually.Wellbeing Days: Enjoy 2 wellbeing days off per year so you can take time off to focus on your mental health.Discounted Novated Leasing Package: Take advantage of our significantly discounted novated leasing package, reflecting our expertise in finance.Work from Anywhere: For up to 4 weeks per calendar year, you can combine a holiday with work, spend more time with family, or explore a new city.Accelerate your Career: Take your professional growth to the next level with a Learning and Development budget and paid learning days, ensuring you have all the resources you need to excel in your career.