Senior Lifecycle Manager Hybrid

About Us

We’re known for being the country’s most popular rewards program, helping over 10 million Australians get more of what they value beyond the checkout. And through our extended network of partnerships with other nationally recognised brands, we make every day simpler, easier and more rewarding for our members. Plus, we’re also the winner of Canstar Blue's 2023, 2024 and 2025 Most Satisfied Customer award for Rewards Programs 🥇🏆 

But, we're more than the card you carry around in your wallet or the app on your phone! Our diverse team is located all over Australia, and our incredible office is located right in the heart of Melbourne CBD. Staying true to our flexible working policy and people-centric culture, we ensure all our team members are set up to work remotely across Australia. We are outcomes-focused, and everything we do is aligned with our core principles - Own, Act and Inspire. 

Your Role

Owns lifecycle strategy across the full customer journey, defining and optimising how Flybuys drives acquisition, activation, engagement, retention and reactivation.

Translates customer insight, behavioural data and commercial priorities into a scalable lifecycle growth system that improves engagement, usage, retention and value creation.

Some key responsibilities include:

• Agencies, coalition partners, marketing platform partners
• Build and manage lifecycle roadmap balancing customer, commercial and delivery constraints
• Drive repeat, high-value behaviours (app usage, activation, redemption, engagement)
• Use insight and data to prioritise cohorts, journeys and opportunities
• Define channel roles across app, push, eDM, paid, social and partner environments
• Lead test-and-learn programs with clear hypotheses, measurement and optimisation
• Align Product, Data, Brand, Partner and delivery teams on lifecycle priorities
• Build lifecycle capability, standards and ways of working
• Establish performance rhythms, dashboards and insight-led optimisation
• Link lifecycle activity to ROI, customer value and partner outcomes
• Ensure compliance with privacy, legal, brand and customer experience standards

Your Experience

• Lifecycle marketing, CRM and engagement strategies 
• Customer behaviour, segmentation and journey design 
• Data, analytics and performance measurement 
• Channel orchestration across owned and paid channels 
• Marketing technology, automation and personalisation
• Strategic lifecycle planning and prioritisation
• Data-driven decision making and insight translation
• Strong stakeholder influence across Product, Data and Marketing
• Experimentation design and optimisation
• Clear decision-making and trade-off framing
• Significant experience in lifecycle marketing or CRM
• Experience defining lifecycle strategy and translating into roadmaps
• Experience improving engagement, retention and lifecycle performance
• Experience leading cross-functional marketing and product initiatives
• Experience with experimentation, segmentation and data-led marketing
• Customer-first with strong commercial judgement
• Outcome-focused and performance-driven
• Structured and evidence-led in decisions
• Influences effectively across functions
• Builds capability and accountability in teams
• Comfortable with ambiguity and trade-offs

Your Benefits!

We offer our valued team members a stack of exclusive benefits! To name a few...

• Flybuysflex | work from anywhere, measured on outcomes
• Two well-being days per year!
• Volunteer leave
• Ongoing learning & development programs and opportunities
• My Coles and Wesfarmers team member discount card
• Be Well Programs – Mind/Body/Soul
• Quarterly All Team events
• Hybrid social events
• New starter kit merchandise 

Be You, With Us. Apply today!

We value ways of working that work for everyone and use our different strengths to make us stronger. We work hard to make sure everyone’s voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle.

It is a condition of employment that successful applicants undergo a National Police Check prior to commencing.