Digital Activation Specialist

About the team
The Digital Marketing Department is responsible for activating onsite and offsite media campaigns on behalf of our
broad supplier network. The team’s primary objectives are to grow supplier revenue and marketing profitability via high
performing conversion-led digital campaigns, ultimately driving sales revenue both online and in-store.

About the role
In this role, you’ll work closely with suppliers and brand partners to bring high-impact digital campaigns to life. You’ll plan, optimise and execute conversion-led activations across offsite channels, including paid search, social and display media, with a focus on reaching the right audiences and driving quality traffic to our website.

Combining commercial thinking with a strong understanding of digital media, you’ll continuously optimise campaign performance to maximise ecommerce revenue and deliver meaningful results for our brand partners.

Role responsibilities 

Offsite Campaign Activation

• Lead the planning, execution, optimisation and reporting of paid digital campaigns across search, social and display.
• Continuously identify opportunities to improve campaign performance and drive stronger results.
• Partner with Digital Account Managers, Ad Ops, agencies and other stakeholders to deliver campaigns effectively.
• Monitor campaign performance, troubleshoot issues and communicate progress to relevant teams.
• Analyse campaign results and translate performance data into clear insights and recommendations.
• Drive digital innovation through ongoing testing and optimisation.

Optimisation & Performance

• Review digital marketing performance and identify opportunities to improve execution and customer experience.
• Contribute to the ongoing development of the retail media offering and digital roadmap.
• Improve campaign activation processes and ways of working to increase efficiency and effectiveness.
• Deliver regular performance reporting and benchmarking across offsite activity.

Commercial Growth

• Identify opportunities to grow retail media revenue and supplier engagement.
• Partner with commercial teams to increase supplier adoption of digital marketing solutions.
• Champion new digital capabilities and share best practice across the business.

Who are we looking for?

• A Bachelor’s degree in Marketing, Digital Marketing, Business, Commerce, or a related discipline
• 3+ years experience in a performance marketing role
• Experience working with performance marketing platforms like Meta, Google & TikTok
• Confident in creating digital strategy and presenting insights to Suppliers
• Understanding of the digital landscape with a desire to learn about emerging technologies
• A preparedness to take the initiative and a strong desire to achieve results
• Hands on practical approach

Why Join Us? 

• Grow your career with purpose – Access a wide range of learning and development programs, including our internally designed leadership courses  (including our Women In Leadership program) to support your long-term growth. Be part of a purpose-driven organisation making a difference in healthcare, working with a collaborative and supportive team.
• Be rewarded for your impact – Enjoy annual salary reviews linked to your performance, recognising the value you bring to the team.
• Flexibility that works – Work from home one day per week, while staying connected with your team at our vibrant Preston Support Office four days a week. We’re committed to supporting our people through life’s important moments. Alongside our formal flexibility policies, we recognise that some circumstances, such as returning from parental leave or managing personal wellbeing may require additional consideration. In these situations, we work collaboratively on case‑by‑case arrangements to provide the support needed while balancing the requirements of the role and team.
• Paid parental leave – We support growing families with six weeks of paid parental leave for primary carers and one week of paid parental leave for secondary carers.
• Exclusive savings – Access generous team member  discounts across a wide range of products with our partnership with Flare, including company-wide corporate offers on healthcare premiums with Bupa Healthcare, banking benefits with Comm Bank, novated leasing and a team member discount card entitling you to savings in our Chemist Warehouse Pharmacies
• Support when you need it – Tap into confidential Employee Assistance Program (EAP) services for personal or professional support.
• Take advantage of our subsidised and convenient onsite canteen for varied and affordable meals, coffee, confectionary and bakery items.
• Easy commuting – Enjoy our complimentary shuttle bus connecting nearby train stations to the Preston Support Office, making public transport travel simple and stress‑free.

About Us

Sigma Healthcare is powering pharmacy!  We have the largest pharmacy network in Australia with trusted brands including Chemist Warehouse, Amcal, Discount Drug Stores and Ultra Beauty! We are powered by our dedicated people and our leading Australian full line pharmacy wholesale and distribution business that delivers medicines to any pharmacy anywhere in Australia. With Chemist Warehouse now operating in four countries outside Australia, we continue to expand our reach.

How to Apply!

If you're ready to join a team that is shaping the future of healthcare and retail, click Apply Now to visit our Careers Page and submit your application. 
Sigma Healthcare is an equal opportunity employer and is committed to fostering a diverse, inclusive, and respectful workplace where everyone can thrive. We welcome applications from people of all backgrounds and experiences and encourage you to apply, even if you don't meet every requirement listed.