Paid Media Specialist - Expression of Interest

Paid Media Specialist

Babybee & Milly + Coup

We’re looking for an experienced Paid Media Specialist to own paid social across Babybee and Milly + Coup – two established Australian pram and baby brands.

This is a hands-on, commercially focused role for someone who knows paid media inside out, but also understands that great performance marketing is about much more than following platform best practice or chasing ROAS.

Why Babybee?

We’re an ambitious Australian omnichannel business with two growing consumer brands, a strong in-house marketing and creative team, meaningful media investment and plenty of appetite to test new things.

We’re big enough to have scale, resources and serious growth ambitions, but small enough to move quickly and actually act on good ideas. You won’t be buried several layers away from the decision-making – your thinking, testing and recommendations will have a genuine impact on how we grow.

If you like being close to the customer, working with great creative and having the freedom to challenge what’s already being done, there’s a lot to get your teeth into here.

What you’ll do

• Own the implementation, optimisation and performance of paid media across Meta and TikTok
• Work closely with our Google Ads specialist on YouTube strategy, creative testing and budgets
• Help us test and scale new channels including Pinterest, Reddit and emerging platforms
• Build structured creative testing programs across UGC, influencer, social-first and brand creative
• Work closely with our creative and organic social teams to identify what we should test and brief what needs to be made next
• Analyse performance, customer behaviour and the broader commercial picture – not just platform-reported metrics
• Understand and articulate top the business how paid media interacts with expos, showroom, retail, CRM, organic and search.
• Recommend where we should increase, reduce or redirect investment
• Report clearly on performance, learnings and opportunities to senior management
• Use AI, automation and emerging tools to analyse faster, streamline workflows and improve performance – without outsourcing your judgement to them

What we’re looking for

• 5+ years’ hands-on paid advertising experience, with a strong paid social focus
• Deep Meta Ads experience and strong TikTok capability
• Experience with YouTube advertising and creative testing
• Experience within a DTC/eCommerce business, ideally a small-to-medium-sized consumer brand
• Strong experience working with UGC, influencers and high volumes of creative
• A strong understanding of CAC, attribution, incrementality and customer acquisition
• Confidence briefing creative and turning performance data into clear creative direction
• Strong commercial judgement and the confidence to challenge assumptions
• Someone naturally curious about why customers behave the way they do, not just what Ads Manager says happened

Experience in baby, parenting or another high-consideration category would be a major advantage.

The important bit

Buying a pram isn’t an impulse purchase. Our customers can research for months, visit our website multiple times, attend expos, consume reviews and social content, compare brands and wait for the right moment to buy.

So we’re not looking for someone who believes one Meta playbook or generic DTC “best practice” works for every business.

We want someone who can get deep into the accounts, work closely with creative, understand the customer and continually ask: What is actually going to make more customers choose us?

https://forms.gle/oycDJJLNTuqnBbM28