Trade Marketing Manager ANZ (all genders)

tonies® is the world’s leading interactive audio platform for children. With over 10 million Tonieboxes and more than 125 million Tonies sold, our award winning, intuitive audio system delights families across the globe. It revolutionises the way children listen, play and learn independently – in a child-friendly creative, and screen-free way. As we enter a new growth
phase in Australia & New Zealand, we’re in true start-up mode locally – entrepreneurial, hands-on and fast-moving – backed by a proven global business and world-class licensed partners.

We’re looking for an outstanding Trade Marketing Manager, ANZ to bring the tonies® brand and portfolio strategy to life across retail in Australia and New Zealand. You will develop commercially compelling, customer-specific activation and promotional plans, work with Sales to present these to retail partners, and coordinate their delivery from planning through to high-quality execution.

This role is a great opportunity for someone who combines strong commercial thinking, creative flair and exceptional attention to detail to make a meaningful impact in a growing business. You will have the autonomy to identify opportunities and drive projects forward while working closely with the Senior Marketing Manager to ensure all activity remains aligned with the broader tonies® brand strategy.

Reporting to the Senior Marketing Manager, tonies ANZ, and working closely with the ANZ Portfolio Manager, Sales, the local Distributor and global teams, you will translate agreed brand and portfolio strategies into effective trade- marketing plans across bricks-and-mortar and e-commerce channels.
You will develop retailer-specific activation recommendations, support Sales in presenting and securing retailer support, and manage approved plans through to execution and evaluation.

You will also play a key role in delivering trade and consumer-facing events outside of traditional retail, including Melbourne Toy Fair, industry events and experiential activations, ensuring every touchpoint is executed to a high standard and aligned with the tonies® brand.
This is a hands-on role - part trade marketer, part retailer partner and part project manager - suited to someone who can move confidently between commercial analysis, retailer presentations, creative development, detailed planning and execution.