Growth Marketing Manager

At Happen, we're looking for a Growth Marketing Manager who is obsessed with generating qualified leads and turning marketing activity into sales outcomes.

This isn't a role for someone who wants to manage agencies all day or talk about marketing theory. We need a hands-on marketer who enjoys building, testing, optimising and scaling campaigns that deliver measurable commercial results.

You'll own lead generation for our flagship ERP software, Jim2, working closely with sales to create pipeline, improve conversions and drive revenue growth.

Initially, you'll execute personally, using modern marketing technology and AI to maximise output. As successful initiatives prove their return, you'll have the opportunity to scale through specialist partners, agencies and freelancers under your direction.

Who is Happen?

We’re 20 years+ in the making, helping small to medium businesses consolidate their systems into one powerhouse solution through our software solutions.

Happen is part of the Jonas Software Group of Companies that acquires, manages, and builds industry-specific software companies globally. That’s important to know as you’ll become part of a much bigger network of companies and employees!

What you'll be doing

Success in this role is measured by qualified pipeline and revenue contribution, not activity. Your role involves:

·       Lead generation and pipeline growth

·       Execution and improvement of the marketing plan

·       Hands-on campaign execution

·       Growing Happen's digital presence

·       Leveraging AI to scale impact

You'll thrive in this role if you are:

• A genuine doer who enjoys building and running marketing campaigns yourself.

• Commercially focused and motivated by revenue, pipeline and conversion metrics.

• Curious, resourceful and comfortable using AI to increase effectiveness.

• Comfortable working closely with sales and understanding customers firsthand.

• Adaptable and energised by rapid change and emerging technology.

• Someone who takes ownership and follows through.

Skills and experience

• 4-6 years' experience in hands-on B2B marketing.

• Demonstrated success generating qualified leads and contributing to sales pipeline growth.

• Strong experience with HubSpot or a comparable marketing automation platform.

• Practical expertise in SEO, SEM, paid media, email marketing and analytics.

• Experience measuring marketing performance and ROI.

• Ability to manage agencies, contractors and specialist providers when required.

• Excellent written communication skills with the ability to create clear, engaging content.

• Marketing or Commerce qualification preferred.

• Experience in ERP, software, SaaS, technology or channel-based businesses will be highly regarded.

Why join Happen?

• Play a direct role in growing a market-leading ERP platform

• Work in a business where results matter more than hierarchy

• Use modern AI and marketing technologies to drive impact

• Build your career in a role with genuine growth and strategic development opportunities

• Join a collaborative team focused on commercial outcomes and continuous improvement.

You’ll also have access to a wide range of perks and benefits – wellness wallet, an Employee Share Purchase Program, access to current training resources through our Udemy Business partner, purchase leave program and retail discounts. You also get to share in our success with participation in a bonus program. 

If you're a marketer who loves building pipeline, measuring results and using modern tools to drive growth, we'd love to hear from you.