Paid Media Specialist - South Bank, QLD

Join a high-performing team with a winning mentality, where learning, knowledge sharing, and mutual support are at the core of our culture. We’re looking for a Paid Media Specialist who not only has an in-depth understanding of paid media platforms but also excels in the technical aspects of performance and measurement. From analytics tools and conversion tracking setup to expertise in scripts, UTM tracking, data feeds, Google Tag Manager, and Google Ads Editor, you’ll bring technical know-how that drives efficiency and high-impact campaigns. Familiarity with SA360 and strong knowledge of GA4 and programmatic advertising are highly valued.

This exciting B2B, lead generation-focused role offers the opportunity to make a tangible impact in a fast-growing team transitioning from agency to in-house. You’ll be working in a high-pressure environment with significant business potential, especially in the AU market, and will be expected to deliver results and ROI. Success here is highly visible, recognized by leadership, and opens doors for career development and progression. As we build processes from scratch, you’ll have the chance to help shape the future of our paid media function in Australia, driving growth while collaborating with key stakeholders and maintaining high standards. It’s a fantastic opportunity for someone with a proven track record of delivering performance, handling pressure with confidence, and striving for constant improvement.

Who you are:

• 4+ years of experience managing paid media campaigns across digital channels like paid search, display, and social media
• Proven track record in developing data-driven strategies, managing budgets, and delivering measurable results (ROI & KPIs)
• Expertise in platforms like Google Ads, META Ads Manager, LinkedIn Ads, and other digital advertising tools
• Skilled in lead generation strategies and executing full-cycle campaigns to attract and engage potential customers
• Proficient in analysing paid advertising reports and using data insights for decision-making and campaign optimisation

What you'll be doing: 

Campaign Development and Execution:

• Create and implement paid media campaigns across platforms like Google Ads, Meta Ads, and LinkedIn, ensuring alignment with overall marketing goals

Performance Monitoring and Optimisation:

• Monitor campaign performance, conduct A/B testing on ads and landing pages, and apply optimisation strategies to improve results and meet KPIs
• Write consistently high-performing ad copy and optimise assets to meet local benchmark KPIs 
• Conduct keyword research and define target audience segments to enhance ad targeting and engagement 
• Conduct competitor analysis to protect share metrics and identify opportunities to conquest where possible
   

   
   

Budget Management:

• Assist with budget allocation, track daily pacing, and report findings to the Paid Media Manager for efficient resource use
• Review cost metric and strategically reallocate budget to maximise performance

Collaboration and Communication:

• Work with the Paid Media Manager, brand teams, and content creators to align campaigns with marketing strategies, while communicating performance insights to stakeholders

Market Research and Trend Analysis:

• Stay updated on industry trends and apply insights to keep campaigns competitive

Reporting and Analysis:

• Prepare reports on campaign performance, providing actionable insights and using analytics tools to guide future strategies

What you'll Enjoy:

🙋🏾‍♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Lt

👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability 

🎉Development: Individualised Learning & Development pathway options

🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more

🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more

💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within  

🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

🌞Mental Health: Support and Employee Assistance Program for staff and family

🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)  

🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment

Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.

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