Demand Generation Specialist – Remote

Most demand gen roles stop the moment a lead hits MQL and someone else takes it from there. Not this one. You’ll run the campaigns, distribute the content, and then do the part most marketers never get their hands dirty with: following up by email, phone or face to face, until that lead is genuinely ready for one of our Account Executives. 

Some days that means chasing an event attendee list for the third time. What it also means: you’re the one who finds out whether your campaign actually turned into a sale, not just an open rate. Most marketers write the campaign and never see what happens next. You will, every time. 

About Visualcare 

We build software for providers across the NDIS and aged care sectors, so the campaigns you run and the leads you convert are ultimately in service of people supporting some of the most vulnerable people in our community. Not many demand gen roles come with a pitch that good. 

We’re a close-knit Australian SaaS team of around 40, not a faceless marketing machine with twelve layers between strategy and execution. You’ll be the first person in this role, which means you’re helping define how demand gen and lead conversion work together here, not slotting into someone else’s rigid process. 

We’re also upfront that we’re still figuring some things out. We’d rather tell you that now than sell you a polished story that falls apart in week one. 

About the team  

Work that matters. Trust to own it. Space to grow. We didn’t put that on a poster and call it culture, it’s genuinely how we try to run things. 

Your manager knows you and backs you. Teams here pull together instead of guarding their own patch, and we care about outcomes, not hours logged or campaigns launched for the sake of it. If you want to be told exactly which channel to run and exactly what to say on every call, this isn’t your team. If you want ownership over the full funnel and people who back you when you take it, welcome aboard. 

What you’ll be doing 

• Plan and run multi-channel campaigns across email and social, including outreach to support roundtables and events 
• Distribute content across email, social, website and webinar channels, and keep a consistent cadence 
• Follow up directly on channel-generated leads and event or webinar attendee lists, by email, phone and face to face, particularly where no AE has made contact yet 
• Qualify leads against agreed criteria before handoff to sales, and keep records accurate in HubSpot and Salesforce 
• Track what’s working and feed it back into how we plan the next campaign 

What we’re looking for 

• 2 to 3 years’ experience in demand generation, digital marketing or sales development, ideally in a SaaS or technology environment 
• Genuine comfort picking up the phone or meeting someone in person to move a lead forward, not just managing a campaign dashboard 
• An understanding of how a lead moves from MQL to SQL, and the discipline to keep following up rather than letting it go cold 
• Working knowledge of HubSpot and Salesforce or equivalent platforms 
• Curiosity and coachability. You don’t need to know our funnel yet, you need to want to own it 

Why you’ll love it here 

• Trust to work from (almost) anywhere in Australia. East coast or Adelaide, we care about the work you do, not which desk you’re sitting at. 
• Space to shape the role. You’re the first person to do this job here, so how it’s done is genuinely yours to define. 
• Work that matters. The campaigns and conversations you run help providers support some of the most vulnerable people in our community. 
• A manager who backs you. You won’t be a number on a dashboard. Your Head of Marketing knows you and has your back. 

If that sounds like your kind of marketing job, we’d love to hear from you.