Assistant Brand Manager - Own Brands

Inspired by pets, to grow as people, the Petstock world is one where anything is possible, together we make an impact for pets, people and the planet. We are continually inspired by pets and animals to be better people, both in our careers and our everyday life, making an impact for Pets, People and the Planet!


We're looking for an enthusiastic and driven Assistant Brand Manager to play a key role in developing and growing our portfolio of exclusive pet brands. This is an exciting opportunity for a marketing professional ready to take ownership, collaborate across multiple teams, and make a real impact on brands trusted by pet parents across Australia and New Zealand.

Bring Brands to Life

• Develop and execute compelling brand assets and campaigns
• Coordinate brand communications across digital, retail, events, and internal channels
• Manage packaging refreshes and supporting new product development projects
• Collaborate with creative teams and external agencies to deliver best-in-class brand assets
• Coordinate product photography, lifestyle shoots, and content production
• Maintain brand guidelines and ensure consistency across all customer touchpoints
• Support brand strategy execution and bring innovative ideas to life
• Monitor consumer feedback and identify opportunities to enhance brand performance
• Partner with Retail Operations, Customer Experience, Product, Merchandise, and Creative teams to drive engagement and growth

You'll Thrive in This Role If…

You love turning great ideas into great brand experiences and enjoy seeing a project through from concept to execution. You're organised, proactive, and can confidently manage multiple priorities while keeping quality and attention to detail front of mind.

To be successful, you'll have:

• Bachelor's degree in marketing, Communications, Commerce, or a related discipline
• 3+ years' experience in a marketing or brand-focused role
• Experience within FMCG, retail, consumer goods, or a similar fast-paced environment
• Strong project management and stakeholder engagement skills
• Experience briefing and working with creative, design, and production teams
• Excellent communication and organisational skills
• A passion for pets and creating experiences that pet parents love
• Experience working across multiple brands or portfolios
• Exposure to retail merchandising and eCommerce marketing preferred although not essential
• Understanding of graphic design principles and brand development a bonus

Why You'll Love This Role

• Make your mark on a growing portfolio of exclusive pet brands
• Work across packaging, product development, digital content, photography, campaigns, and communications
• Collaborate with passionate and talented teams across the business
• Enjoy a dynamic environment where your ideas are encouraged and valued
• Be part of a company that genuinely loves pets and the people who care for them

Apply now and help create products, experiences, and brands that make life better for pets and their families!

Follow us on LinkedIn to keep up to date on life across our various brands - https://www.linkedin.com/company/petstock

At Petstock we are passionate about supporting the communities we're part of, where possible we aim to hire candidates from the same geographic region (typically within an 80km radius) to strengthen community connections and support local economies. Whilst we do not prioritise local candidates over others, we recognise the benefits of hiring individuals who have unique insights into the local community.

Our diversity makes us better...we are a diverse team with varying strengths and an inclusive organisation, committed to providing equal opportunities for all.

We encourage applications from people of diverse backgrounds who wish to be part of a culture where everyone can proudly be themselves.