Marketing Manager

Together, we can do great things

We shape leading experiences across office, retail, logistics and student accommodation.

We’re one of Australia’s largest property groups, managing $40 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

Come join us.

The role

We have an exciting 12 month fixed term opportunity for a Marketing Manager to work within a dedicated team for the development and execution of Karrinyup Shopping Centre’s marketing activity and programming across multiple digital platforms, touchpoints and audiences.

Karrinyup needs no introduction as WA’s premier fashion, dining and lifestyle destination -boasting over 300 stores, within close proximity to local beaches and coastal strips.

This is a pivotal role that will support our Senior Marketing Manager and lead a team of 2 Marketing Executives.

What you will be doing

• Supporting the Senior Manager in the development of the annual Marketing Strategy which underpins the broader Business Plan to drive traffic, sales and market share and developing and managing the annual marketing budget including accurate month end forecasting.
• Ensuring the brand positioning and creative execution are in line with the strategic direction of Karrinyup Shopping Centre and influence the behaviour of the centre’s key customer segments.
• Driving a centre activation schedule that positions the asset experience above competitors and enables high levels of retailer participation and customer engagement.
• Drawing analysis and insights from relevant research data to inform the team on opportunities and threats around market share, category performance, customer segments and retail trends.
• Developing campaigns which respond to market opportunities, that are on brand and that drive engagement across all platforms including in-precinct, website, social, mobile, targeted and segmented email marketing, Wi-Fi, SEO/SEM and online advertising.
• Planning and managing the content strategy including the execution and evaluation of content performance.
• Working with the greater asset team, actively contribute to the delivery of the retailer engagement strategy to deliver an optimal retailer onboarding.

What makes you stand out

Your strong understanding of market segmentation in the tourism, leisure or the retail industry, along with experience in major events, delivery of campaigns and activations will be pivotal in this role’s success. 

As a creative thinker, you will have the ability to interpret consumer research to develop strategies, campaigns and actions and then critically assess, measure and report campaign results. You are organised and able to develop timelines and deliver on time and within budget.

You are a great communicator and strong people leader, able to strategise, coach and mentor a high performing team. 

This is a fast paced and hands-on role that will suit a marketing generalist who thrives in a dynamic environment. 

What makes us stand out

We value our people

• Enjoy flexible working arrangements and generous leave options.
• Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
• Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
• Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
• Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

• Ranked 5th in the 2025 Gender Equality Global Report released by Equileap.
• Placed 1st of real estate investment trusts in the S&P Global Corporate Sustainability Assessment 2025 Yearbook.
• Earned a silver ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
• Awarded our fifth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2023-2025.
• Accredited Family Inclusive Workplace™.
• Committed to our second Stretch Reconciliation Action Plan (RAP).

Everyone counts

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds. 

Let's get started

If this role sounds like you, we want to hear from you. Go for it!

Click on “Apply” to submit your application and Mandy from the Talent Acquisition Team will be in touch.