Digital Marketing Manager

About AnywayAnyway helps young people understand where learning can take them. Our platform connects students with careers, industries, skills and real opportunities, while giving educators and partners practical ways to support better decisions and stronger pathways. We are growing fast across Australia and the United States, and we are looking for a hands-on digital marketer who can turn data into performance and help scale our reach.
The OpportunityThis is a six-month full-time contract responsible for planning, executing and optimising Anyway's digital marketing across paid, owned and lifecycle channels in AU and assisting in the US. You will own campaign delivery end to end; from audience strategy and channel planning through build, launch, measurement and iteration. Your focus will be driving acquisition, engagement and retention through data-led decision making, marketing automation and AI-assisted workflows.
What You'll Achieve• Plan and deliver multi-channel digital campaigns that grow acquisition, engagement and retention.• Build and optimise lifecycle and automation journeys that move users through the funnel.• Establish clear measurement frameworks and report on performance against agreed targets.• Improve conversion and cost efficiency across paid and owned channels.• Embed AI-assisted workflows to increase speed, quality and output across the marketing function.
What You Will Do• Own the planning, build, launch and optimisation of digital campaigns across paid social, search, display and lifecycle channels.• Design and manage lifecycle and automation journeys in Braze, including segmentation, triggers, personalisation and A/B testing.• Build measurement frameworks, dashboards and reporting using GA4 and Mixpanel to track acquisition, activation, engagement and retention.• Work with data in Databricks to interrogate performance, build audiences and inform campaign decisions.• Apply AI tools to accelerate content production, campaign iteration, analysis and reporting.• Manage budgets, forecasts, pacing and channel performance against agreed targets.• Partner with Content, Growth, Product and Brand teams to deliver strong campaign outcomes.• Maintain accurate campaign records, results and learnings to build repeatable, scalable playbooks.
You may be a strong fit if you have:• Five or more years of experience in digital marketing, growth or lifecycle marketing.• Hands-on experience with GA4 and Mixpanel for analytics, measurement and reporting.• Strong experience building lifecycle and automation journeys in Braze.• Working knowledge of Databricks or similar for querying data, building audiences and analysing performance.• Demonstrated use of AI tools to improve marketing speed, quality and output.• Strong campaign management, budget management, testing and optimisation skills.• A data-led approach and the ability to turn insight into action.• Excellent communication and cross-functional collaboration capability.
It would be helpful if you also have:• Experience marketing to youth, student or education audiences.• Experience across both paid and owned/lifecycle channels.• Experience working across multiple markets or regions.
Why join AnywayThe chance to drive measurable growth with visible commercial and social impact.A central role in shaping how Anyway markets to young people at scale.A hybrid, cross-functional environment spanning Australian and U.S. teams.A culture that values ownership, evidence, experimentation and meaningful student outcomes.A brand new office in Surry Hills
How to applySend your resume and a short note explaining why this role and Anyway are a strong fit for you. Please include examples of digital campaigns or lifecycle programs you have personally planned, delivered and optimised, along with the results you achieved.
Anyway is committed to building an inclusive team and welcomes applicants from all backgrounds.