Social & Digital Content Specialist

📍 Collingwood, Melbourne💼 Full-time📣 Reports to Studio Director💰 Up to $85,000 + Super, pending experience
Sherpa is looking for a Social & Digital Content Specialist: a hands-on social native to plan, produce, publish and optimise content across our clients’ social and owned digital channels, with a strong focus on organic.
You'll create planned content with purpose, jump on reactive opportunities when the moment strikes, and use AI tools intelligently to make your workflow sharper, faster and more effective - without losing the human judgement, creativity and craft our clients love.
THE ROLEShape the approach - balance planned activity with reactive opportunities, building monthly calendars while staying close to culture, platform shifts and audience behaviourTranslate strategy into content - turn content pillars, brand guidelines and key messages into creative territories and actionable plans across Instagram, Facebook, TikTok, LinkedIn and YouTube ShortsGet on the tools - write and edit copy for captions, email, landing pages and campaign assets; design posts and digital graphics in Canva, Figma and/or Adobe Creative Suite; plan and capture low-fi, platform-native videoBrief the specialists - storyboard visual assets and brief designers, photographers, videographers and creators with clear direction when specialist input is neededGuard the brand - act as brand guardian across your accounts, using AI responsibly while maintaining strong tone of voice, creative consistency and review processesKeep it running seamlessly - manage social calendars and scheduling across multiple accounts, support community management, and identify top-performing organic content for paid amplificationTurn data into direction - prepare weekly and monthly performance updates, using analytics platforms and approved AI tools to summarise insights and shape future planning
WHO WE'RE LOOKING FORYou're a digital content native who lives in Instagram, TikTok, Facebook and LinkedIn. You understand what makes content work in-feed, in Stories, in short-form video and across owned channels, and you know how to adapt ideas for different brands, audiences and platforms.
You're creative, but practical. You can interpret a content strategy, come up with strong ideas, turn them into executable formats, and deliver them on time, on brand and within scope - comfortable moving between planned evergreen content and reactive social opportunities.
You're also AI fluent. You're already using AI tools to support research, ideation, planning, content development, versioning, repurposing, optimisation or reporting - and you understand the importance of applying human judgement, fact-checking, confidentiality and brand oversight.
You'll bring:3+ years planning and managing social content across Instagram, Facebook, TikTok, LinkedIn and YouTube ShortsStrong copywriting and editing skills across social, email, landing page and campaign formatsA good eye for visual content and confidence in Canva, Figma and/or Adobe Creative SuiteExperience concepting, scripting, capturing and editing short-form, platform-native videoAn understanding of social, video, paid and digital performance metrics - and how to turn data into recommendationsStrong client and stakeholder management skills, including feedback, approvals and timelinesExperience with scheduling tools (HubSpot, Meta Business Suite) and community management best practiceCuriosity about platform shifts, content trends and emerging AI tools
SALARY & BENEFITSThe starting salary for this role is up to $85,000 + Super, based on experience.
We are also proud of the perks and benefits our staff enjoy being part of the wider Hardie Grant business, including:4 x bonus half days each year for a bit of R&RMenstrual & menopausal leavePurchased leave optionsSummer Fridays December - February3 months paid parental leave (on top of the standard Government program!)Free counselling for work/personal matters for you & members of your householdSocially-conscious policies - including volunteer leave, blood donation leave, fertility treatment leave and gender transition leave, supported by our active Diversity & Inclusion and ESG committees50% discount on all Hardie Grant published book titlesOffices with state-of-the-art end of trip facilities
ABOUT SHERPAWe a Melbourne-based creative production agency that's all about bringing fresh ideas to life. We're part of a national network of creative minds, but what sets us apart is our killer client service and commitment to always do great work. Take a look at our work here: https://www.sherpa.today/
We are part of the Hardie Grant Media network, and you'll be working on client in tandem with our sister agencies in the network - there will be endless variety and opportunity!
BE YOURSELF, WE LIKE YOU THAT WAYAt Sherpa, authenticity is at the heart of everything we do. We know that diverse and inclusive teams have a positive impact on our culture and our business. We celebrate multiple approaches, points of view and backgrounds. We work hard to build a culture that encourages, supports and celebrates the ability of everyone to be their full authentic selves at work.
At any point in the application process, please feel safe to let us know of any accommodations that will make it more accessible for you. We encourage you to share your pronouns and anything else you would like us to know that will make this an enjoyable experience.
READY TO APPLY?Sound like you? Send us your CV and cover letter - we'd love to hear from you.