Marketing and Growth Manager

Want to help build the future of performance and longevity healthcare in Australia?

We’re HIGHR Health, a premium digital health clinic specialising in performance, proactive and longevity medicine, for men.

We deliver personalised telehealth, performance and longevity protocols, and patient-centric medicine. We operate at the intersection of diagnostics, emerging treatments, technology, and premium service.

Our mission is to build a better way to better health, helping men regain their edge, optimise their health, and live fuller, more meaningful lives.

We are looking for a Marketing and Growth Manager to work alongside our founder and early stage leadership as we launch one of Australia's boldest premium Health brands.

After an extended build phase, HIGHR is currently moving through Alpha stage testing while preparing for our public launch. This is an opportunity for an experienced marketer to deliver our go to market strategy, gradually build out a team around themselves and elevate as someone making a visible mark on the company's growth.

HIGHR is a marketing-led company. We believe exceptional marketing is central to building an exceptional business - as important as any other department. You’ll work closely with our founder and senior leadership, have a meaningful voice across the company and receive the support and investment needed to do work you’re genuinely proud of.

This is for a marketer who has an eye for taste, understands both demand generation and the premium CX required of an elevated brand. Joining an ambitious startup early excites you, as does getting hands-on across the entire function to build a track record set to define a career.

This role sits directly between an emerging manager/coordinator stuck executing someone else's task list and a Head of marketing operating primarily through delegation. It requires enough experience to turn founder-led brand and acquisition strategy into polished campaigns, assets and systems. You will remain hands-on; writing, building and publishing routine work yourself, while coordinating specialists when deeper expertise is required.

In a sentence, your job is to turn brand vision and acquisition strategy into an executable plan, polished messaging and on-brand assets within a repeatable delivery rhythm that supports our public launch and early scale.

Unlike many startups at this stage, we are not searching for a ‘unicorn’ to do everything forever. You’ll be hands-on initially, but the plan is to build the marketing function around you with new hires and specialist support - creating the opportunity for you to grow into HIGHR’s Head of Marketing, should that align.

You will work from our warm, luxe office in Albion. Coming to work should feel inspiring. Leaving each day should have you feeling accomplished and part of something special.

If you are a committed operator who wants to go 'all in' on a brand first company that will also go 'all in' on you and your success, then this is for you.

• Own and manage the day-to-day execution of the marketing strategy

• Work directly with our founder to iterate, update and expand strategy into actionable plans before executing said plans

• Write and produce routine creative across paid ads, organic social, email, SMS, and landing-page iterations

• Build and maintain major offers and funnels including HubSpot workflows, landing pages, forms, email, SMS

• Plan, produce and publish organic content across the agreed channel mix

• Produce the creative inputs and landing-page requirements needed to keep paid campaigns moving

• Run the marketing calendar, project plans, dependencies and deadlines

• Read pipeline and platform data well enough to spot valuable insights that drive and optimise conversion

• Envision something big for your career and are willing to back yourself, going all in on an opportunity to define your professional path and participate in the hockey stick growth and reward potential that only start-ups offer

• Are Brisbane-based and available full-time, with hybrid considered for the right applicant

• Are tech-savvy, AI-literate, and excited about marketing innovation using AI

• Have strong creative taste, write persuasively and understand what effective content looks like for a premium consumer brand

• Still love producing exceptional work, appreciate when a campaign lands, and love the satisfaction of ticking high quality items off a list

• Understand conversion and can connect message, audience, offer, funnel stage, friction and action

• Intuitively 'get' how social media and content marketing works - beyond scheduling posts for an account

• Can use HubSpot or a comparable CRM and are comfortable building pages, forms, sequences, workflows and automations yourself (once trained and proficient)

• Can turn a strategic conversation into both an organised plan and an on brand completed outcome

• Can spot and jump on trends and tactics to boost growth while still being aligned with higher level strategy

• Can write well and communicate in a sophisticated and compelling way

• Experience in health tech, wellness or premium B2C e-com

• Ability to get creative in a regulated, compliance heavy category

• Strong lifecycle, direct-response or conversion-copy understanding

• Experience supporting a specialist media buyer with creative inputs

We will define KPIs clearly, with a generous bonus structure for both launch and ongoing performance.

In the first stage, success looks like:

• Taking our existing launch campaign assets, building upon them and devising an organised, predictable rollout

• Using existing founder and company audiences to drive conversions on our waitlist and upon public launch

• Having your head around our CX and ideal customer ensuring seamless experience and spotting opportunities to convert, surprise and delight

• HubSpot pages, forms, communications and automations are built, maintained and quality-assured without unnecessary outsourcing

• Founder-led content becomes a consistent multi-channel system without making the founder the producer or executor

• Producing assets for a strong paid ads strategy, iterating on winners and achieving truly scalable offers

• Taking overflow off your own plate by bringing on new team members & specialist support while maintaining department momentum

• You don't have demonstrable experience in how your work has inspired consumers to make purchasing decisions

• You have moved away from producing the work and expect a team beneath you to execute everything

• You default to agencies or freelancers for routine copy, HubSpot, publishing or basic production

• You aren't on board with using AI as human guided marketing superpower

• You expect to own HIGHR's overarching marketing strategy from day one

• You want a fully remote or work from home role

We are building an ambitious, meaningful and beautifully considered business in a category ready for change.

You will join early enough to build real marketing value from the inside and see the direct result of your work.

Our tagline, BEAT YOUR BEST, underpins our culture. As a company, we aim to be at and continually beat our best. We believe this standard can only be sustained when people are supported to be their best both inside and outside of work.

This role is for someone who wants to give to their career, but also wants the autonomy, freedom and reward to enjoy a rich and full life around their work.

You may not find much online about HIGHR yet. This is because we have been deliberately in stealth mode, focussed on our imminent launch.

Our founder has built and run multiple businesses in the health, fitness and wellness space. Senior leadership has operated at C-suite level inside some of Australia's most successful privately owned and ASX-listed businesses. We are backed by some of the most respected entrepreneurs in the country and are building HIGHR as the next major step in our collective careers.

We look forward to meeting you, sharing our story, hearing yours and exploring whether this is the right fit.

Alongside your resume, please provide a few bullet points on why you feel compelled to apply.

Yes, we care about results, but we also care deeply about culture and values alignment as we believe this makes for the most productive and enjoyable working relationships.

We hope to hear from you soon.