Marketing Manager - Channels and Strategy

Darwin Airport Group is seeking a commercially driven Marketing Manager – Channels & Strategy to establish and lead a new customer growth capability across our diverse airport precinct portfolio, including parking, hotels, retail, food and beverage, tourism products, and future commercial developments.

This newly created role will drive how marketing investment decisions are made across the business by developing customer insights, CRM strategy, channel optimisation, growth initiatives, and performance measurement frameworks.

About the Role

• Reporting to the Executive General Manager – Commercial, you will:
• Develop and lead customer growth and CRM strategies across the airport precinct.
• Drive customer acquisition, retention, loyalty, and lifetime value initiatives.
• Develop channel strategies across paid, owned, and earned media.
• Identify growth opportunities across multiple business streams.
• Establish marketing performance, attribution, and ROI reporting frameworks.
• Provide commercial insights and business cases to inform investment decisions.
• Lead pricing, promotion, and customer offer optimisation initiatives.
• Build organisational capability in CRM, customer analytics, and marketing effectiveness.

About You

You are a strategic and analytical marketer who combines commercial thinking with a strong understanding of customer behaviour and growth marketing.

You'll bring:

• Experience in marketing strategy, CRM, customer analytics, growth, or commercial marketing.
• Strong commercial and financial acumen.
• Proven ability to use data and insights to drive business growth.
• Experience developing business cases and performance reporting.
• Strong stakeholder engagement and influencing skills.
• A practical, test-and-learn approach to innovation and continuous improvement.
• Experience in aviation, tourism, hospitality, retail, hotels, or destination-based businesses will be highly regarded.

Why ADG?

At Airport Development Group, we support communities across the Northern Territory through safe, reliable, and well-managed airport operations.

You will join a values-led organisation that supports growth, balance, and wellbeing. We offer development opportunities, supportive leadership, additional leave entitlements for eligible staff, access to wellbeing programs, and salary packaging options.

Your work will directly support senior leaders and contribute to ADG’s focus on safety, compliance, service, and operational excellence.

Join Us & Make an Impact!

At ADG, we value equality, diversity, and inclusion. We encourage applications from Aboriginal and Torres Strait Islander peoples, people with disabilities, and people from culturally diverse backgrounds.

Join a forward-thinking team where your expertise will make a real impact. If this sounds like the right opportunity for you, please submit your application with your CV and a brief cover letter outlining your suitability for the role.

Agencies should note that unsolicited resumes or candidate profiles will not be accepted for this position. ADG will not pay fees related to resumes submitted directly to hiring managers or outside our approved recruitment process. Where appropriate, the Talent Manager will work with our preferred panel of agencies.