Marketing Coordinator

• Competitive salary $70-80,000 (pro rata) + super | Enjoy greater work-life balance with this part-time opportunity

• Bring the Park Lane brand to life through creative content, campaigns and digital marketing

• Generous staff discounts across Park Lane Holiday Parks & A Maze N Things

About Us  

At Park Lane, we create places where people can unwind, come together and enjoy moments that matter. From family-friendly holiday parks across Victoria, New South Wales and Queensland, to attractions made for shared fun, and welcoming senior communities, we help people experience exceptional stays and create lifelong memories. 

We are proudly family owned, and since 1992 the Hellings family has grown Park Lane with people at the centre of every decision. 

That commitment continues to shape who we are today. We support our teams to care about the little things that make a big difference, follow through on what matters, and keep looking for better ways to create great experiences for every guest, homeowner and visitor. 

At Park Lane, our people care deeply about the experiences we create. As we grow, we want our people to keep growing too. If you're passionate about people and enjoy being part of a team that does things well, you'll feel right at home at Park Lane. 

What You’ll Do 

As our Digital Marketing Coordinator, you'll play a key role in driving digital growth across the Park Lane. Working closely with our Head of Sales & Marketing, you'll help plan, deliver and optimise digital campaigns that build awareness, generate leads and support revenue growth across multiple brands.

Day to day, you'll be:

• Managing and optimising paid campaigns across Meta, Google and TikTok.

• Maintaining website and landing page content to improve customer experience and conversion performance.

• Supporting GEO, SEO and SEM initiatives to increase visibility and qualified traffic.

• Scheduling, publishing and optimising social media content across multiple brands.

• Monitoring campaign performance and providing reporting, insights and recommendations.

• Supporting lead generation funnels, digital customer journeys and conversion-focused marketing initiatives.

• Working closely with internal teams to ensure all online content is accurate, on brand and customer focused.

About You 

You have experience in digital marketing and enjoy balancing creativity with data-driven decision making. You're curious, proactive and always looking for ways to improve performance and results.

You will bring:

• Experience managing digital marketing campaigns across platforms such as Meta and Google Ads.

• Strong understanding of GEO, SEO and SEM, social media and digital marketing best practices.

• Experience using analytics and reporting tools to monitor performance and identify opportunities for improvement.

• Excellent organisational skills with the ability to manage multiple brands, projects and deadlines.

• Strong written communication skills and attention to detail.

• A proactive mindset with a willingness to test, learn and adapt in a fast-changing digital environment.

• The ability to collaborate effectively while also working independently and taking ownership of outcomes.

What’s in it for You 

• Staff discounts across Park Lane Holiday Parks & A Maze'N Things 

• Free BIG4 staff membership (10% off BIG4 stays, capped at $50)  

• Access to employee assistance program 

• Career growth within a growing business 

• Supportive, friendly team environment 

• Work with a proud family-owned Australian business 

• Immediate start available 

Apply Now 

If you're a creative marketer who enjoys turning ideas into engaging campaigns and wants to be part of a business that creates memorable experiences for thousands of guests each year, we'd love to hear from you. 

Apply now through Seek with your resume and a cover letter telling us why you're interested in joining the Park Lane team or for further information contact Dan on ••••@parklanegroup.com.au.

To learn more about Park Lane, visit https://visitparklane.com.au/