Sales & CRM Coordinator

About us

City Linemarking is a leading provider of professional line marking and pavement services across New South Wales. We specialise in delivering high-quality solutions for commercial, industrial, and municipal clients. With a commitment to excellence, safety, and customer satisfaction, we have established ourselves as a trusted partner in the industry. Our team is dedicated to maintaining the highest standards whilst continuously innovating to meet our clients' evolving needs.

About the role

We are seeking a proactive and organised Sales & CRM Coordinator to join our team at our Norwest NSW location. This is a full-time position that plays a crucial role in supporting our sales operations and strengthening customer relationships. The Sales & CRM Coordinator will be responsible for managing customer interactions, maintaining our CRM systems, and supporting the sales team to drive business growth. This role is essential in ensuring seamless communication with clients and the efficient organisation of our sales pipeline.

Key responsibilities

Manage and follow up all assigned tasks and opportunities within the CRM.

• Ensure all sales opportunities have a clear next action and follow-up date.

• Follow up outstanding quotations and enquiries by phone and email.

• Contact existing prospects to identify upcoming projects and opportunities.

• Prospect for new clients through outbound email and phone campaigns.

• Research and identify new potential clients and decision-makers.

• Make outbound calls to Project Managers, Contracts Administrators, builders and other key contacts.

• Book qualified appointments for the BDM and Sales Manager.

• Follow up appointments and ensure meetings are confirmed.

• Progress opportunities through each stage of the CRM sales pipeline.

• Assist with closing sales by maintaining regular contact with prospects.

• Identify opportunities that require Sales Manager or BDM involvement.

• Send professional sales, introduction and follow-up email campaigns.

• Maintain accurate client and project information within the CRM.

• Ensure no quote, enquiry or sales opportunity becomes inactive without a documented reason.

• Record all calls, emails, appointments and outcomes in the CRM.

• Provide regular updates on outstanding opportunities and follow-ups.

• Reactivate dormant clients and previous enquiries.

• Assist in maintaining a clean, accurate and up-to-date sales database.

The Person We're Looking For

We are looking for someone who is:

• Highly organised and extremely good at following up.

• Comfortable making outbound phone calls.

• Confident communicating with businesses and decision-makers.

• Persistent without being pushy.

• Comfortable working to daily and weekly targets.

• Strong with CRM systems and technology.

• Excellent at managing multiple tasks.

• Commercially minded and motivated by results.

• Able to identify when an opportunity is ready to be closed.

• Proactive — someone who doesn't need to be constantly reminded what needs to be done.

• Professional and confident in email and phone communication.

The role is ultimately about turning CRM activity into appointments, appointments into opportunities, and opportunities into sales.

What we offer

At City Linemarking, we value our employees and are committed to creating a supportive and rewarding work environment. We offer support, opportunities for professional development, and a collaborative team culture. You will have the chance to develop your sales and CRM expertise whilst working with a dedicated team. We provide a healthy work-life balance and a workplace where your contributions are recognised and appreciated. Additionally, we offer ongoing training to support your career growth within the organisation.

Apply now

If you are an enthusiastic and organised professional ready to make an impact in a dynamic sales environment, we would love to hear from you. Please submit your CV and a cover letter outlining your relevant experience and why you are interested in joining City Linemarking.