Senior Brand Manager - Cardio, Renal, Metabolic - New Product Launch

The Opportunity

Join Boehringer Ingelheim at a pivotal moment to shape the future of obesity and metabolic health. This is a rare launch role, where you will play a key role in shaping the launch and commercialisation of Survodutide, a next-generation therapy with the potential to redefine patient outcomes.

Working in a dynamic, cross-functional environment, you will lead end-to-end brand strategy for a pre-launch and launch asset, translating insight into action and building a focused market entry strategy in a competitive and rapidly evolving market.

Given the importance of this launch, we are seeking a candidate who can thrive in ambiguity, shape the market, and build a brand from the ground up.

This role offers strong career progression, with the opportunity to step into a future leadership position and build and lead a high-performing brand team as the franchise grows.

Key Responsibilities

Launch & Brand Strategy

• Lead development and execution of the end-to-end launch readiness (LR) for Survodutide in Australia
• Build and implement Integrated Customer Plans (ICP) aligned to pre-launch and launch milestones
• Develop segmentation, targeting and positioning strategies grounded in deep customer insight
• Define value proposition and messaging across obesity and metabolic health stakeholders

Commercial Planning & Performance

• Develop robust launch scenarios, and business cases (LR/ICP aligned)
• Monitor brand performance and optimise investment based on ROI and market dynamics
• Lead competitive intelligence to inform strategic decision-making in a fast-moving market

Cross-functional Leadership

• Act as the central connector across Medical, Market Access, Sales, Regulatory, and regional teams
• Lead agency partners to deliver best-in-class omnichannel campaigns
• Support field force readiness, including value communication and customer engagement frameworks

Execution Excellence

• Deliver high impact omnichannel campaigns, congress strategy, and customer engagement plans
• Ensure all activities meet compliance, governance, and quality standards
• Maintain strong operational discipline across budget, timelines, and delivery milestones

Your Profile

Experience & Capability

• 5+ years in pharmaceutical brand management, ideally with launch experience
• Experience in obesity, diabetes, or cardio-metabolic disease strongly preferred
• Proven success in pre-launch or launch environments, including market shaping
• Strong track record in strategic planning (ICP and launch readiness), forecasting, and performance delivery

Skills & Mindset

• Highly analytical with the ability to translate data into clear commercial action
• Strong stakeholder engagement skills, with the ability to influence cross-functional teams
• Experience leading complex, multi-channel marketing programs
• Entrepreneurial mindset with a passion for innovation, growth, and patient impact

What’s next? - How to apply

If you would like to be part of this highly driven and successful team, please submit your CV addressing the key criteria above.

You must have the right to live and work in this location to be considered for this opportunity.

It is our policy not to accept speculative resumes from recruitment agencies.

Position Area

Human Pharma

Position Location

NSW

Organization

Boehringer Ingelheim

Schedule

Full-Time

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