Growth Marketing Manager

About the role

Enrizen is looking for a full-stack Growth Marketing Manager to own performance across paid search, SEO/AIO, content, website, and social. This is someone who can move quickly from strategy to execution without waiting on a broader team to get things done. Paid search performance is central to the role. Enrizen operates in an industry where the cost of acquisition is high, so spend discipline and conversion performance in SEA have a direct line to commercial results. Alongside this, the role owns organic visibility, including how Enrizen and its portfolio companies show up in both traditional search and AI-driven answer engines (SEO/AIO), and produces the content, creative and website updates needed to support both. This is a hands-on, generalist role rather than a briefing role. You'll use smart AI tools and a practical design kit to produce copy, creative and campaign assets yourself, pulling it all together rather than coordinating a separate designer, copywriter and creative. Enrizen's portfolio companies, including retail, insurance, ecommerce, warehousing and distribution businesses, are exactly the kind of SMB-scale operations that see fast, measurable value from a tight SEA/SEO combination, and this role will be the one planning it, creating it, executing it and reporting on it. As our operations include highly regulated financial services businesses, you will need to be willing to learn and adapt according to requirements of the environments in which we operate.

This role is initially focused on servicing the marketing needs of the Enrizen Group, driving performance across paid search, SEO/AIO, content, website and social for Enrizen and its portfolio companies. Looking to the future, there is an opportunity to build out this capability further, growing your own team and developing the offering into a market-ready service that extends Enrizen's marketing capability to external clients.

Key responsibilities

• Plan, build and continuously optimise paid search (SEA) campaigns across Google Ads and other platforms, managing budget allocation, bidding strategy and quality score to maximise ROAS in a high-cost-per-click industry.

• Own SEO and AI Optimisation: technical and on-page SEO, keyword and topic strategy, structured data, and visibility across traditional search and AI-driven answer engines.

• Generate content end-to-end, including copywriting, creative and design, using AI tools and a practical design toolkit, minimising reliance on separate copywriters, designers or creative agencies.

• Maintain and update website content across Enrizen and portfolio company platforms directly, ensuring changes are made correctly and in line with SEO best practice and greater strategy.

• Plan and execute organic social media strategy and content calendars across relevant platforms.

• Track, report and optimise performance across all channels using analytics and platform reporting tools, translating data into clear, actionable recommendations.

• Work closely with portfolio company leaders and the Group to prioritise marketing activity against commercial objectives and execute strategic direction.

• Stay ahead of developments in paid media, SEO/AIO and AI-powered marketing tools, bringing new capability into Enrizen as the landscape shifts.

• Commit to financial prudence and responsible use of company funds, particularly in relation to paid media spend.

• Sourcing and management of key vendors to achieve business objectives.

About you

• 6+ years' experience in a hands-on digital marketing role, with demonstrated ownership of paid search (SEA) campaigns and budgets, ideally in a high CPC or competitive-spend industry such as financial services, insurance or professional services.

• Strong, current SEO expertise, including technical, on-page and off-page SEO, plus working knowledge of AI Optimisation (AIO) and how content is surfaced in AI-driven answer engines.

• Proven ability to generate content, including copy, creative and design, using AI tools and a design toolkit (e.g. Canva, Adobe Express, ChatGPT/Claude, AI image generation) without depending on a separate designer, copywriter or creative resource.

• Comfortable making direct updates to websites across common CMS platforms (WordPress, Shopify, Wix).

• Experience planning and running organic social media across key platforms.

• Strong analytical skills, comfortable working in GA4, Search Console and ad platform reporting to guide decisions.

• A fast-moving, full-stack marketer mindset, with the ability to own a wide scope, test ideas quickly and work autonomously in a dynamic, small-team environment.

• Ideally have prior experience working in, or with, financial services businesses – or otherwise have experience working in other regulated sectors, or the ability to learn and operate within regulated environment.

• Experience managing staff and contractors (as required).

• A team player, willing to take on new tasks or responsibilities, collaborate with people within and external to the organisation, and bring a positive attitude.

About us

Enrizen is a diversified financial and professional services firm with a strong presence in Australia. We specialise in providing tailored solutions across accounting, finance, insurance, legal, investment and technology services. Our multidisciplinary approach ensures that both businesses and individuals receive expert advice and support to achieve their goals, whether it's through strategic investment, risk management, or business advisory services. Our commitment to innovation and excellence drives us to help clients navigate complex challenges and seize opportunities for growth. Enrizen has portfolio companies including retail and ecommerce, warehousing and distribution.