Creative Strategy

The OpportunityJB Racks is looking for a Creative Strategy Lead to own our performance content engine. We are an e-commerce brand built for adventure, and we need a leader who understands how creative strategy, testing, and production work together to drive paid media results.This role owns creative strategy for paid social, manages our content production team, and turns performance data into a steady pipeline of high-converting ads. You find angles, write briefs and scripts, direct our editors and creators, and deciding what gets tested next.
The RoleYou sit at the intersection of customer insight, data, and production. Your primary objective is to keep our paid channels supplied with a high volume of genuinely diverse, high-converting creative, and to know exactly why each ad won or lost.You will lead a Content & UGC Manager and a team of content editors, owning the production process end to end: prioritisation, deadlines, quality, and alignment with brand guidelines. You will build the systems that let the team ship at volume without burnout.
Key ResponsibilitiesCreative Strategy & Angle Generation. Own creative strategy for paid social. Mine customer reviews, competitor ads, and community conversations to find angles. Write hooks, scripts, and storyboards mapped to different buyer motivations and awareness stages.Creative Testing. Design and run a structured testing framework: concepts over variations, clear hypotheses, defined variables (hooks, formats, angles, CTAs). Maintain a learnings tracker so wins compound.Data-Led Iteration. Review creative performance weekly using creative-level metrics (hook rate, hold rate, CTR, CVR, CPA, ROAS). Diagnose which part of an ad failed, brief the fix, and scale winners before fatigue sets in.Production Leadership. Manage the Content & UGC Manager and content editors. Own briefs, feedback loops, and output cadence. Ensure every asset ships on time, on brand, and fit for its test.Creator Management. Source, brief, and direct UGC creators and talent. Write briefs and shot lists tight enough that raw footage is usable first pass.Creative Diversification. Keep our ad account fed with genuinely distinct concepts across formats (UGC, statics, demos, lo-fi, polished) and personas, not recuts of one winner.AI-Assisted Workflows. Use AI tools daily to multiply concept output: review mining, script variations, hook generation, and iteration at speed.
About YouYou are a performance-driven creative leader who understands that in 2026, creative is the targeting. You think in angles, hooks, and test results, and you know how to get volume out of a team without sacrificing quality.
The Must-Haves5+ years in creative strategy, performance content, or paid social creative for e-commerce or DTC brandsA portfolio of ads you strategised or scripted that ran on paid social, with performance context (spend level, ROAS, CPA, or what scaled and what didn't)Deep Meta fluency: creative-level metrics, creative diversification, and how ads win or die in-platform todayProven ability to write hooks and scripts that convert cold trafficExperience running structured creative testing and translating results into next-round briefsExperience managing or directing editors, creators, or junior creativesHighly organised and comfortable owning a high-volume weekly production pipeline
Bonus Points ForHands-on production experience on set, working with talent or creatorsEditing proficiency (CapCut, Premiere Pro) sufficient to give sharp, specific feedbackExperience in the outdoor, lifestyle, automotive, or adventure categoryExperience building AI-assisted creative workflows
How to ApplyAlong with your CV, include:A 60 to 90 second Loom introducing yourself and naming one DTC brand whose creative strategy you admire and whyA portfolio or 3 to 5 examples of paid social ads you strategised, with performance context