Content Strategist (Paid Social & Performance Creative)

JB Racks sells bike racks in three countries, and we're growing fast. This role owns content strategy for everything we put into paid social.

How close can you get to explaining why an ad wins?

Nobody gets all the way there. Half the answer is in the data. The other half is what the numbers can't tell you. Most people stop at one half. This job is about closing that gap.

The role

Our paid media performance is built on creative. More concepts, tested faster, with a clear read on why each ad won or lost and what that means for the next round of briefs. That engine is yours.

You'll own:

The angles. Understand the real reasons people buy. Turn them into hooks, scripts and storyboards mapped to buyer motivations and awareness stages.

The testing. Design and run the framework: clear hypotheses, defined variables, concepts over variations. Every test starts with a reason to run it.

Feedback loop & reporting. Then close the loop. Connect results back to the idea, capture the learning, and let it shape the next round of hypotheses. Weekly creative reviews, a learnings tracker that compounds, and a straight answer on what worked and why.

The team & the pipeline. A Content & UGC Manager and a bench of editors report into this role. You set the standards, the cadence and the feedback loops, and you keep the account fed.

Beyond the ads. The angles that win in paid should win everywhere. Expect to bring content strategy input to the website and other assets.

You'll use AI daily to multiply concept output: review mining, script variants, hook generation, iteration at speed. We're not precious about how the work gets made, only whether it converts.

About you

• You've owned performance creative for an e-commerce or DTC brand, not contributed to it

• You've run the testing roadmap for an account spending real money on Meta, are fluent reading creative performance in Ads Manager or Motion, and know how ads win and die on the platform right now

• You can write a hook that stops a stranger on cold traffic with no brand equity in three seconds

• You've directed other people's output: editors, creators, freelancers, junior creatives

• Able and willing to travel domestically and internationally for shoots as required

• Helpful, not required: on-set production experience with talent or creators, enough CapCut or Premiere to give sharp specific feedback, outdoor / automotive / adventure category experience, a history of building AI-assisted creative workflows

$120,000 to $140,000 plus super, depending on experience. Full time, permanent, fully remote within Australia.