Creative Strategist

As APAC's highest-rated digital agency, First Page has experienced explosive growth and won numerous awards over the past few years. Our mission is to create amazing digital experiences powered by game-changing strategies.
We're a certified Great Place to Work® with a 4.8/5 Glassdoor rating, known for our exceptional culture, Friday lunches, and fully stocked beer & wine fridge. More importantly, we're home to some of the best marketing, creative, and performance minds in the industry.
The Opportunity
We're looking for a Creative Strategist who lives at the intersection of creativity, psychology, and performance marketing.
This isn't a traditional creative role where success is measured by how good something looks. Instead, you'll be responsible for developing data-driven creative strategies that directly influence campaign performance, revenue growth, and client success across Meta, TikTok, YouTube, Google, and emerging advertising platforms.
You'll work alongside some of Australia's best media buyers, copywriters, designers, and digital strategists to uncover what's driving results, identify opportunities for scale, and build creative concepts that stop the scroll and convert.
If you're the type of person who loves analysing winning ads, studying consumer behaviour, and turning insights into campaigns that generate measurable results, this role was built for you.
What You'll Do
Analyse creative performance across Meta, TikTok, YouTube, Google, and other paid media channels to identify winning patterns and growth opportunities.Deep dive into metrics such as Hook Rate, Hold Rate, CTR, CVR, CPA, and ROAS to understand why creatives succeed or fail.Develop innovative creative strategies designed to improve engagement, conversions, and overall campaign performance.Transform performance insights into detailed creative briefs for copywriters, designers, video editors, and content creators.Develop compelling ad angles, hooks, messaging frameworks, and storyboard concepts tailored to different audiences and stages of the customer journey.Continuously research competitor activity, emerging trends, consumer behaviour shifts, and viral content formats to keep clients ahead of the market.Partner closely with Paid Media Specialists to create a continuous testing, optimisation, and scaling framework.Present strategic creative recommendations and performance insights internally and, where required, directly to clients.Help shape and evolve creative best practices across one of Australia's highest-performing digital marketing teams.
What You'll Bring
2-4+ years of experience in Creative Strategy, Content Strategy, Direct Response Marketing, Performance Creative, or Digital Marketing.A deep understanding of Meta, TikTok, YouTube, and modern paid social advertising environments.Strong knowledge of consumer psychology, buyer behaviour, and direct-response marketing principles.The ability to balance creativity with commercial thinking and data-driven decision making.Experience interpreting performance data and translating insights into creative recommendations.Exceptional communication and briefing skills, with the ability to influence creative and marketing teams.Strong organisational skills and the ability to manage multiple projects simultaneously.A portfolio of campaigns, concepts, or creative strategies that have delivered measurable business outcomes.
Why Join First Page?
Work with some of the best Paid Media, Creative, and Performance Marketing specialists in the industry.Influence campaigns for leading brands across a diverse range of industries.Hybrid working environment with an unbeatable culture.Generous remuneration and performance incentives.Catered lunch on Fridays and a fully stocked beer & wine fridge.Mid-year awards party, company birthday celebrations, huge end-of-year Christmas party, and many more social events.Paid day off on your birthday.Join a global and rapidly growing team with genuine opportunities for career progression.
Think this sounds like you? Apply now - we'd love to hear from you!