Head of Marketing- Witchery

WE ARE THE STYLE AUTHORITY! Witchery is an Australian fashion brand, delivering on-trend pieces that capture fashion’s latest mood. We’re a daily source of inspiration, as we empower today’s women to express themselves through our collections wherever their life or ambition may take them. 

 Lead the next chapter of Witchery. As Head of Marketing, you’ll shape the brand’s creative vision and marketing strategy, turning insight, data and cultural trends into bold ideas that connect with our customers and drive growth. You’ll bring teams together across Digital, Design, Buying, VM, Merchandise and Retail to create a distinctive, seamless brand experience- from campaigns, content and media to partnerships, CRM, PR, events, styling and beyond.

How You Will Contribute 

• Set the vision: Lead Witchery’s brand and marketing strategy, positioning the brand as the Style Authority and driving customer, brand and commercial growth.
• Shape the moments that matter: Build seasonal and annual marketing calendars that turn product, customer and cultural insights into compelling brand moments.
• Lead campaigns & creativity: Set the creative, content and campaign direction across digital, social, retail and partner channels.
• Champion the customer: Bring customer, market and cultural insights into every strategic decision, from brand direction to product storytelling.
• Build connection & community: Lead CRM, loyalty, influencer, creator, talent and social strategies to grow acquisition, engagement and retention.
• Drive media & communications: Own the integrated paid, owned and earned strategy across media, PR, social, content and customer communications.
• Create powerful partnerships: Lead brand collaborations, purpose-led initiatives and the Ovarian Cancer Research Foundation partnership, including the White Shirt Campaign.
• Bring the brand to life: Partner with Retail and VM to deliver a consistent, inspiring Witchery experience across stores, events and customer touchpoints.
• Protect and evolve the brand: Own Witchery’s identity, positioning, tone and visual expression, ensuring standout and consistent execution everywhere.
• Turn insight into impact: Set performance measures, evaluate campaigns and use data, research and emerging technology, including AI, to continually sharpen the strategy.
• Own the investment: Lead the marketing P&L and budget, ensuring investment is focused on the biggest brand and commercial opportunities.
• Inspire the team: Lead, coach and develop a high-performing marketing team, fostering collaboration, creativity, accountability and a positive culture.

Capabilities We Value  

• Senior marketing leadership experience, ideally within retail.
• Proven track record building brands and delivering high-impact campaigns.
• Strong expertise across brand, creative, PR, communications, digital, CRM and loyalty.
• Deep understanding of the retail landscape, customers and culture.
• Commercially savvy, with strong budget and business acumen.
• Inspiring leader who builds high-performing teams and brings people with them.
• Exceptional communicator and collaborator, confident influencing at all levels.
• Strategic, creative and solutions-focused, with the agility to thrive in a fast-paced environment.

What We Offer  

• Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands 
• Flex your leave your way, including birthday leave, volunteer leave, personal leave and more 
• Access to health and wellbeing support, including Health Insurance, 24/7 EAP counselling and financial advice services 
• 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance 
• Internal career opportunities across our portfolio of brands 
• Ongoing learning and development opportunities 
• Support impactful community and charity partnerships across our brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare. 

Who We Are  

Country Road Group is a design-led portfolio of premium fashion brands, comprising five iconic labels: Country Road, Mimco, Trenery, Witchery and Politix. Each brand has its own story, and together they hold a market-leading position in the mid to upper tier of Australia's specialty fashion segment with a focus on delivering our ambition to build a portfolio of distinctive brands that drive sustainable growth. Country Road Group is part of Woolworths Holdings Limited (South Africa), a leading Southern Hemisphere retail group

 Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.  

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.