Performance Marketing Strategist & Execution Specialist (Meta Ads, Google & SEO)

Performance Marketing Strategist & Execution Specialist (Meta Ads, Google Ads & SEO)

Location: Sydney, Australia (Hybrid)
Employment Type: Full-Time
Work Arrangement: 3 days in the office, 2 days working from home.
Salary: $110,000–$130,000 + Superannuation + Performance Bonus (based on experience)

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About Us

We are a fast-growing organisation with 12 locations across Australia, focused on delivering exceptional customer experiences and driving sustainable business growth. We believe in innovation, data-driven decision making, and using the latest technology to stay ahead of the competition.

We're looking for an experienced Performance Marketing Strategist & Execution Specialist to lead our digital marketing efforts. This is a senior role that combines strategy, execution, analytics, AI, and continuous optimisation. You'll work closely with our Social Media Manager, creative team, and leadership to develop integrated campaigns that generate high-quality leads and deliver measurable business results.

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About the Role

This isn't just an advertising role.

We're looking for someone who understands how to build a complete digital marketing strategy, execute it, measure results, and continuously improve performance.

You'll own our digital marketing across 12 locations, taking campaigns from concept through to execution and optimisation. You'll understand the customer journey, identify opportunities for growth, develop marketing plans, allocate budgets effectively, and ensure every campaign contributes to business objectives.

You should be comfortable switching between strategic planning, campaign execution, data analysis, reporting, and collaborating with the wider marketing team.

If you enjoy solving problems, making data-driven decisions, testing new ideas, and using AI to improve productivity, this role is for you.

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Key Responsibilities

Marketing Strategy

• Develop comprehensive digital marketing strategies aligned with business goals.

• Create quarterly and monthly marketing plans for all 12 locations.

• Identify growth opportunities through market research, customer insights, and competitor analysis.

• Plan campaigns around promotions, seasonal events, new location launches, and business objectives.

• Allocate advertising budgets strategically to maximise return on investment.

• Understand the customer journey and develop strategies that increase enquiries, conversions, and customer retention.

• Recommend new marketing initiatives, channels, and technologies to improve business performance.

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Paid Advertising

• Develop and execute high-performing Meta (Facebook & Instagram) advertising campaigns.

• Manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and Remarketing.

• Build lead generation funnels.

• Create audience strategies.

• Develop retargeting campaigns.

• Continuously optimise campaigns to improve results.

• Conduct A/B testing across creatives, audiences, offers, copy, and landing pages.

• Scale successful campaigns while maintaining profitability.

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SEO & Organic Growth

• Develop and implement SEO strategies across all websites and locations.

• Perform keyword research and competitor analysis.

• Improve local SEO rankings and Google Business Profiles.

• Optimise landing pages, metadata, internal linking, and website content.

• Identify technical SEO opportunities.

• Monitor keyword rankings and organic traffic.

• Work with the content team to create SEO-driven content.

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Analytics, Tracking & Reporting

You will ensure all marketing decisions are backed by accurate data.

Responsibilities include:

• Managing Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Meta Pixel

• Conversion API

• Google Ads Conversion Tracking

• Google Search Console

• Event tracking

• Attribution modelling

• Dashboard creation using Looker Studio

Produce:

• Weekly reports

• Monthly performance reports

• Quarterly strategy reviews

• Campaign analysis and recommendations

You'll monitor and optimise:

• Cost Per Lead (CPL)

• Return on Ad Spend (ROAS)

• Conversion Rate

• Click Through Rate (CTR)

• Cost Per Click (CPC)

• Customer Acquisition Cost (CAC)

• Lead Quality

• Revenue Attribution

• Organic Traffic

• Keyword Rankings

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AI & Marketing Technology

We encourage the use of modern AI tools to improve marketing performance and productivity.

You should have experience using platforms such as:

• Claude

• ChatGPT

• Gemini

• Perplexity

• Midjourney (or similar)

• Zapier

• Make

• n8n

You'll use AI to:

• Develop campaign strategies

• Improve ad copy

• Generate landing page content

• Analyse performance

• Automate repetitive tasks

• Create reports

• Improve workflow efficiency

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Collaboration

You'll work closely with our:

• Social Media Manager

• Graphic Designers

• Content Creators

• Web Developers

• Sales Team

• Leadership Team

You'll ensure paid advertising, SEO, organic social media, website performance, and content marketing work together as one cohesive strategy.

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Skills & Experience

We're looking for someone who can think strategically and execute at a high level.

You should have:

• Minimum 3+ years managing Meta Ads and Google Ads.

• Strong understanding of marketing strategy and customer acquisition.

• Proven experience building digital marketing strategies from the ground up.

• Experience managing multiple brands or locations.

• Strong SEO knowledge.

• Experience developing lead generation funnels.

• Excellent analytical and problem-solving skills.

• Ability to interpret data and turn insights into actionable strategies.

• Experience managing advertising budgets and forecasting results.

• Strong communication and project management skills.

Technical expertise in:

• Meta Business Manager

• Google Ads

• Google Analytics 4

• Google Tag Manager

• Google Search Console

• Google Business Profile

• Looker Studio

• Meta Pixel

• Conversion API

• Landing page optimisation

• Conversion Rate Optimisation (CRO)

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Bonus Skills

Experience with:

• Multi-location businesses

• Franchise marketing

• CRM integrations

• Email marketing automation

• Microsoft Clarity

• Hotjar

• WordPress

• Shopify

• API integrations

• Marketing automation platforms

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Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Increased qualified leads across all 12 locations.

• Reduced Cost Per Lead (CPL).

• Improved Return on Ad Spend (ROAS).

• Increased website conversion rates.

• Growth in organic traffic and keyword rankings.

• Strong local SEO performance.

• Accurate tracking and reporting.

• Continuous campaign optimisation.

• Successful execution of strategic marketing initiatives.

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What We Offer

• Competitive salary of $90,000–$100,000 + Super.

• Performance-based bonus opportunities.

• Hybrid work environment (3 days in the office, 2 days working from home).

• Opportunity to lead marketing strategy across 12 locations.

• Access to the latest AI and marketing technologies.

• Ongoing professional development and training.

• A collaborative, innovative, and high-performing team.

• Real career growth opportunities within a rapidly expanding organisation.

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How to Apply

Please submit:

• Your resume.

• A cover letter outlining your experience with digital marketing strategy, Meta Ads, Google Ads, SEO, analytics, AI tools, and campaign management.

• Examples or case studies that demonstrate measurable business outcomes, including lead generation, ROAS, SEO growth, or revenue improvements.

Join Our Team

If you're a strategic thinker who enjoys developing marketing strategies, executing high-performing campaigns, analysing data, and continuously improving results, we'd love to hear from you. Join us and play a key role in scaling our business across 12 locations while working with an ambitious, innovative, and growth-focused team.